UK airline easyJet announced plans for a new partnership with UNICEF today (June 18).
The partnership with the Luton-based airline will run during peak summer and winter seasons, asking the airline’s 55 million passengers to donate their spare change to the children’s organisation.
The Change for Good project will launch on easyJet planes on July 2, with special donation pouches handed out by the crew during flights.
Carolyn McCall, easyJet chief executive, said: “We’re delighted to be embarking on a new partnership with UNICEF. We’re passionate about our commitment to help and support children across the world, and are looking forward to getting involved with UNICEF’s international projects.
“We are sure that our people and our passengers will be keen to support this vital cause.”
The money raised through donations from easyJet customers will fund UNICEF’s life-saving work for children across the world, such as vaccinating children at risk from diseases such as measles and polio or providing mosquito nets to prevent malaria.
UNICEF UK executive director David Bull said: “I am thrilled that UNICEF is now onboard with easyJet, the UK’s largest and fastest growing airline. Together we can help save the lives of some of the world’s most vulnerable children.
This partnership gives us at UNICEF a unique opportunity, to generate significant new support for our vital work with children and also bring information about our mission to an audience of millions. As two global organisations whose brands are recognised across the world, our new partnership is the perfect match for children.”
The new partnership, which will operate for an initial three year period, will form part of UNICEF’s global Change for Good initiative, which has raised millions of pounds for the world’s most vulnerable children through partnerships with leading airlines across the globe.