A CINEMA chain with a branch in Luton has banished hated online booking fees after carrying out customer research.
Cineworld, in The Galaxy, Bridge Street, has introduced mycineworld and says it is the first cinema chain to remove booking fees and give customers an additional 10 per cent discount.
Cineworld marketing vice-president Justin Skinner said: “This is a game-changer for the leisure and entertainment industry; booking fees are disliked by customers and the notion of a discount for booking online is synonymous with the web.”