Central Beds Council and Amey’s work to reduce road casualties
and improve road safety has been recognised with a Prince Michael
International Award for Road Safety.
The two organisations implemented a ‘research led’ approach to deliver road safety educationthat resulted in a 33 per cent reduction in casualty statistics in the first year of service.
Councillor Brian Spurr said: “We are delighted that our work to reduce road casualties across Central Beds has been recognised by the Prince Michael International Awards for Road Safety.
“Providing a service that has been developed using statistical analysis enables us to tailor individual campaigns to the most appropriate audience, which we continually review to ensure the campaigns are effective.”