Sainsbury’s workers in Luton and Dunstable are encouraging residents to help tackle food poverty this October by taking part in a nationwide food-drive run by the supermarket in conjunction with the charity FareShare.
The second annual Million Meal Appeal takes place on Saturday, October 6 and Sunday, October 7 and will benefit more than 700 charities and projects across the UK.
Last year’s appeal was a huge success and involved 600 Sainsbury’s stores including the Bury Park, Bramingham and Dunstable stores.
Thanks to customers’ generosity, together with Sainsbury’s pledge to match donations, FareShare could deliver food for over 1.2 million meals to 700 charities and community projects it supports. Local residents’ contribution was significant, with enough food collected across the three branches to provide 6,000 meals to charities across the UK.
This year’s appeal will see customers again being able to choose to donate an item from the Million Meal Appeal shopping list which consists of long-life products including tinned goods, dried pasta, pasta sauce, rice, tea and instant coffee. The items are purchased as normal and then placed in the collection box after checkout.
> Meanwhile, during Ramadan at the Bury Park branch, Islamic Relief were in store every weekend raising money for Children’s Aid in Africa.
During the four-week period they raised £2,977.27.