Gibbs & Dandy Luton team up with Luton Athletic Club ahead of the club’s track and field season.
The building materials suppliers signed a sponsorship deal, which will fund the club’s activities and contribute to the club’s travel costs.
Jack Walters, club president, said: “The sponsorship will make a big difference to the future of our club. We can buy more equipment for our athletes and plough more investment into the club overall by keeping travel costs down.
“This clearly shows Gibbs & Dandy’s enthusiasm for helping our young athletes develop.”
The partnership will support athletes in gaining work experience and potentially apprenticeships with the Dallow road branch.
Gibbs & Dandy Luton branch manager, Kevin Forder, said: “Luton Athletics has a long established presence in the community, and so was a perfect fit to complement the heritage of the Gibbs & Dandy brand.
“We’re delighted to support the club in encouraging Luton’s focused and dedicated athletes to consistently improve their performance, and in their striving to win.”