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Just five days left to save Luton’s Christmas trees

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There are 89 days until Christmas … but only 5 days to save Luton’s Christmas trees.

Luton’s Christmas lights will be lit up for the first time on 7 December and hopefully, there will be the two traditional huge trees outside the Town Hall.

With the celebration just around the corner and thousands of people expected to take part, the Town Hall is issuing a last call for Christmas tree sponsors to step forward in the next few days because the large trees must be ordered by the end of September.

As well as celebrating Christmas, this is a great time to boost the town’s profile, support local businesses, show off local talent and create a buzz for Christmas and New Year.

Benefits of sponsoring the Christmas trees include:

* raising awareness of your company brand

* attracting new customers to your business

* publicising your services

* after-sales opportunities with a voucher promotion during the event.

The initial price for the tree sponsorship is around £4,000 with the opportunity to display two banners measuring 2m x 1m in front of both trees directly outside the Town Hall, the chance to display additional banners at the event, a press release issued to regional, national and specialist press announcing sponsorship and your name/logo significantly positioned on leaflets plus posters acknowledging your business as the tree sponsor, as well as your name/logo appearing on all advertising.

A Council spokeswoman said: “It’s great to see the many business sponsors lined up to support the lights, celebrities and lantern parade for this year’s Christmas lights switch-on event, which is usually attended by around 20,000 people throughout the day by the local community, commuters and visitors.

“Discussions are under way for sponsorship of an ice rink too. So it would be great if just one more sponsor would step forward to save the two huge Christmas trees which traditionally appear outside the Town Hall.

“Hopefully, St George’s Square will also be the home once again to a local Christmas market offering traditional fare and gifts.”

Once sponsorship has been confirmed your company will be credited on www.luton.gov.uk/Christmas with a link to your website, helping to increase the amount of traffic and popularity of your business.

Any businesses with enquiries or interests can contact the Luton Borough Council Sponsorship and Advertising Team on 01582 547325 or email marketing@luton.gov.uk for extra information relating to sponsorship details.


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