Car hire company Budget has invested £19,000 in a new location in Luton.
The new base is sited less than half a mile from Luton Railway Station and has put on a range of offers in advance of the summer holiday period.
The company says it has a “full range of vehicles to suit all budgets and tastes” from people carriers including the VW Sharan, to smaller cars for city breaks including the Fiat 500.
Kaye Ceille, MD of Budget UK, said: “We are delighted to announce the opening of this new Budget rental branch.
“The company has some hugely exciting plans to grow the business in 2013 and we are proud that Luton is part of that.
“We know there is strong demand from families and leisure travellers for affordable and convenient car hire across the region and we look forward to welcoming our first customers through the door.”