Luton’s The Mall has been experiencing a fashion revival this month with the arrival of the new USC store. The opening of this high-street favourite has had a great reception with its extensive selection of branded fashion being snapped up by Luton’s style conscious consumers.
To celebrate the opening of Luton’s premier fashion destination, USC will be hosting the Voi Takeover Day in-store next Thursday 7th March.
To celebrate the launch they are bringing with them Radio 1Xtra DJ, Marcus Bronzy, who will be playing a live DJ set in-store for the evening shoppers. The DJ & presenter has worked with Voi Jeans on various projects.
The store will be open late, until 7pm, for shoppers to experience Marcus’ DJ set to the full and throughout the day customers will receive branded Voi giveaways with every purchase of Voi Jeans denim and apparel.