A Luton Under 18 football team scored a £2,000 cash prize in Phones 4u’s Upgrade Your Team competition.
ASR Elite FC clinched first place, ahead of 208 teams country-wide.
Spokesperson Rana Miah said: “We have a lot of passionate supporters in Luton and the support was unbelievable.
“The money will be spent on new equipment and qualifications for young people to become coaches.”